“I wish I had been compensated for promoting the artist,” Black Shuga 256 shared, her voice filled with a mix of regret and disbelief. “It was never about love, but rather a business arrangement. I feel like I was used.”
Uganda’s media landscape has been abuzz after popular radio and TV personality, Black Shuga 256, made a startling revelation about her past romantic association with rising star Amos Lovinz.
The influencer, who is widely known for her role as “Mama Amasappe” on Radio 4, admitted that what many believed was a love affair was, in reality, a carefully orchestrated business arrangement.
“I wish I had been compensated for promoting the artist,” Black Shuga 256 shared, her voice filled with a mix of regret and disbelief. “It was never about love, but rather a business arrangement. I feel like I was used.”
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The revelation sheds new light on the nature of her high-profile relationship with Lovinz, a Kampala-based singer known for his Afrobeat and reggae-infused sound. Despite the glamorous public image the couple once shared, Black Shuga now claims that Amos, along with his family members, had devised a coordinated plan to use her social media influence as a marketing tool for his music career.
“I went through Amos’s phone and discovered that it was all planned,” she continued. “His family was involved in strategizing how to get more visibility for him, especially through my platform. I was just a pawn in the game.”
The 256 media personality, who is also a well-known video vixen, said that the realization came after months of suspicious behavior from Amos, leaving her feeling betrayed. “I had been posting his music, promoting his shows, and acting as his biggest cheerleader, thinking it was for love,” she recalled. “But when I saw the messages, I realized it was all about building his brand. My feelings were secondary.”
For her followers and fans, the news comes as a shock, especially since Black Shuga had been an integral part of the promotion of Amos Lovinz’s music, often sharing his songs and performances on her platforms.
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Just like Black Shuga, many of her fans had assumed the two were genuinely in love, with the media buzzing about their chemistry. But behind the curtain, it appears there was a different story—one that questions the ethical boundaries of modern celebrity partnerships.
While Black Shuga did not go into full detail about the content of the messages on Amos’s phone, she did reveal that the entire scenario left her questioning her involvement in the entertainment industry. “I want to be in control of my own narrative,” she stated. “I don’t want to be seen as someone who just promotes people without getting anything in return. My worth is more than that.”
Amos Lovinz, known for his romantic and smooth vocal style, has yet to comment publicly on the allegations. However, industry insiders speculate that this could mark a turning point for both Black Shuga and Amos in the entertainment world, as the line between personal and professional lives continues to blur.
As for Black Shuga, she remains focused on her career, which includes hosting at Radio 4 and Baba TV, where she’s known for her insightful takes on entertainment. “I’ve learned a lot from this experience,” she said, her tone firm. “I’m ready to move on and make sure that in the future, I’m compensated fairly for my work and the influence I bring.”
This story serves as a reminder of the complicated dynamics that often exist behind the scenes in the world of entertainment, where personal relationships and business interests frequently intersect. Black Shuga’s brave decision to speak out will likely prompt a wider conversation about the role of influencers in marketing artists and the need for transparency in such arrangements.
As fans and industry players reflect on her words, one thing is clear: Black Shuga 256’s story is far from over, and her next chapter will likely be written on her own terms.